CREATIVITY

EXPERTISE

Architectural Product Photography

FOCUS

Building Materials

Panels · Flooring · Veneers · Bricks · Natural Stone · Facade Systems · Cladding · Paving · Outdoor & Terrace Materials

Architectural Products

Window & Door Systems · Lighting · Hardware · Technical Profiles · Custom Architectural Elements

Interior & Design Products

Furniture · Cushions · Window Coverings · Decorative Objects · Bespoke Joinery · Interior Systems

Architecture & Built Environment

Private Residences by Architects · Renovation & Transformation Projects · Public Spaces · Large-Scale Developments · Landscape & Garden Design

Production & Process

Quarrying · Manufacturing · Craftsmanship · Atelier & Factory Environments

From Production to Market

I document the full lifecycle of architectural products — from quarry and manufacturing to market introduction and real-life integration within reference projects.

Communication

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flexible on set

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From capture to post-production

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Communication · flexible on set · From capture to post-production ·

My Process

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Strategic Preparation

    Every project starts with clarity.
    We define the visual objective, audience and positioning of the product before stepping on set. Careful preparation ensures that every image serves a purpose — whether for launch, campaign or long-term communication.

  • Aligned Collaboration

    Aligned Collaboration

    I work closely with marketing teams, designers and creative partners to translate brand identity into visual language. Communication remains direct and transparent throughout the process — from concept to final delivery.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Controlled Flexibility

    Location shoots and product launches require precision and responsiveness. I remain flexible on set while maintaining technical control, ensuring the product integrates naturally within its architectural context.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Refined Execution

    From capture to post-production, every detail is handled with care. The final imagery is not only visually refined, but strategically aligned with the brand’s positioning and communication goals.

WHAT SETS ME APART

Integrity, creativity and empathy shape the way I work — not as abstract values, but as daily practice in preparation, on set and throughout long-term collaborations.

With more than 25 years of experience, I combine technical understanding with strategic thinking. I approach each project with clarity, structured planning and a deep awareness of how products function within architecture and communication.

Clients value clear communication, thoughtful visual decisions and a production process that runs smoothly and efficiently. Many collaborations have developed into long-term partnerships built on trust and consistency.

For larger productions, I work with a trusted network of experienced freelancers — stylists, assistants and production partners I have collaborated with for years. This allows projects to scale seamlessly while maintaining the same level of precision, control and quality.

Whether working independently or with a full team, the objective remains consistent: refined imagery, strategically aligned and delivered with confidence.

  • "Ze gaat voor resultaat, vanuit haar oprechte gedrevenheid om een project te doen slagen."

    — Art Director Chilli Branding Agency - Frederik Vanderfaeillie

LET’S GET STARTED

Architectural project?
Building material ready for market?
New collection preparing for launch?
Production process to be documented?

Studio or on location.

If you’re looking to position your product or project with precision, clarity and architectural understanding, I would be pleased to hear more.
BOOK AN APPOINTMENT